Blueview Agency

QuikTrip

Autoquip Corporation

Case Study

Background

Founded in 1947, Autoquip is a leading manufacturer of material handling equipment, offering the broadest product line in the industry and serving customers worldwide.

Market Opportunity

To develop and execute an integrated digital marketing strategy to increase brand awareness, boost sales and improve the customer service experience - all while reducing the overall cost of handling customer inquiries and orders.

BlueView Response

BlueView developed analytics to measure the performance of Autoquip's existing online digital assets, creating baseline data for use in evaluating new tactics. In addition, we performed an extensive assessment of leading industry sites to gauge the competitive environment. Using this information, we developed and executed a comprehensive digital marketing strategy which included a website based on a custom user-experience design. A main component of the new site was a robust product database searchable by product category, industry application and model number. This, combined with digital marketing tactics such as search engine optimization, search engine marketing and e-mail marketing integrated with traditional and tradeshow marketing, allowed us to gather metrics which showed increased leads and orders along with a reduction in the associated handling costs.

Eskimo Joe's

Case Study

Background

Launched as a college-town bar in 1975, Eskimo Joe's has grown into a highly successful destination/attraction business and world-renown retail brand. The company not only operates three thriving restaurants, including the original Joe's location, but they also market one of the most collected t-shirts in the world.

Market Opportunity

To enhance the company's online presence to more accurately reflect the brand experience of the client's physical retail and restaurant locations.

BlueView Response

BlueView conducted a series of site visits, clientele observations and meetings with the ownership team and key personnel from operations, marketing and sales. With these insights, we developed a strategic creative brief to guide the development of alternative website designs that would extend the company's brand experience to their online audience. The design we executed included architectural elements of the locations, and incorporated food and product images, plus a sampling of events and entertainment. To further enhance the online experience, we also included a live webcam view of the famous Eskimo Joe's to deliver the vibe of "Stillwater's Jumpin' Little Juke Joint" to users worldwide.

Citizens Security Bank

Token Ex

Oneok Field

American Airlines Maintenance Services

Case Study

Background

AA-MRO is the commercial arm for the American Airlines Maintenance and Engineering Division. This group, which keeps the world's largest airline running smoothly, is the industry leader, offering maintenance, repair and operating services to other airplane fleets in key facilities worldwide.

Market Opportunity

To more effectively market AA-MRO services and facilities to other major carriers and operators such as Fed-Ex, UPS and Google in order to expand their overall customer base and increase orders in specific service areas.

BlueView Response

BlueView developed multiple creative campaign themes to drive the client's marketing efforts targeting high-level decision-makers. Our theme was incorporated into a comprehensive communications plan that included extensive tradeshow and event marketing along with targeted digital marketing from email communications to multi-media content. The resulting campaign encouraged companies to consider AA-MRO, and ultimately convinced them of our client's superior quality and capabilities.

Jet Equity

Consumer Logic

Tennessee Wildlife Federation

Case Study

Background

TWF is the largest and oldest nonprofit organization in Tennessee dedicated to the conservation, sound management and enjoyment of Tennessee's wildlife and natural resources.

Market Opportunity

To develop an efficient and accurate registration mechanism for individuals, teams and coaches involved in the state's enormous competitive youth clay target shooting program.

BlueView Response

Our initial task was to document the current offline business processes TWF was utilizing to register and track the thousands of participants in the statewide program. We then developed user-experience-based requirements for a new online registration system and designed a powerful application and comprehensive database to meet the project objectives. BlueView successfully launched the new system and currently provides ongoing support, delivering an efficient, user-friendly process across every level of the program.