BlueView developed analytics to measure the
performance of Autoquip's existing online digital assets, creating
baseline data for use in evaluating new tactics. In addition, we
performed an extensive assessment of leading industry sites to
gauge the competitive environment. Using this information, we
developed and executed a comprehensive digital marketing strategy
which included a website based on a custom user-experience design.
A main component of the new site was a robust product database
searchable by product category, industry application and model
number. This, combined with digital marketing tactics such as
search engine optimization, search engine marketing and e-mail
marketing integrated with traditional and tradeshow marketing,
allowed us to gather metrics which showed increased leads and
orders along with a reduction in the associated handling costs.