Whether business-to-business or
business-to-consumer, communication has become more complicated in
today's world of mobile phones, social networks and fragmented
In 2013, Facebook reported they had 1.19 billion active users,
out of those, 874 million were mobile users. According to the
Harvard Business review, users spend, on average, 82% of their
mobile minutes with apps, 31% accounts for time spent on social
networks. Nielsen reported that 65% of handsets sold in Q4 2013
were smartphones and that the market is now 56% penetrated.
In 2014, Nielsen reported that U.S. consumers own
four digital devices on average, and spend an average of 60 hours a
week consuming content across these devices.
There's no denying it: this is a new age of
communication. If you want to compete, you need a partner who can
leverage the latest technologies and integrate an effective digital
communications strategy with your overall marketing efforts. You
need someone who understands these changes and can use them to your
You need BlueView, a true digital agency.